Sunday, March 23, 2008

Free Local 411 Becoming Competitive

Google is the latest entry into what is becoming a crowded field of free local voice offerings that now include:

  • Google (800-Goog411)
  • Microsoft TellMe 1-800-555-TELL and 1-800-CALL-411
  • 1-800-YellowPages
  • 1-800-Free411

According to MediaPost, "The Kelsey Group estimated that directory assistance generated 6.3 billion requests last year through land line, wireless, and VoIP communication."

Useful articles on this trend include

Google Voice Local Search Launched by Danny Sullivan in SearchEngineLand.com

Google 411 Takes Aim At Directory Assistance by Gavin O'Malley in MediaPost

ProductivityPortfolio
(TimeAtlas.com) also offers detailed review and comparison of the Google, Microsoft and 800-Free411 systems.

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