The Web Is The Medium Local
A Search Engine Land Column by Greg Sterling reports on a survey by WebVisible and Nielsen that sampled roughly 2000 U.S. adults:
Sterling writes that the research indicates that the internet is now the dominant medium local. “Overall respondents identified the Internet and search engines in particular as their dominant information resource for local:
• Search engines: 74 percent
• Print yellow pages: 65 percent
• Internet yellow pages: 50 percent
• Traditional newspapers: 44 percent
• Print white pages: 33 percent
• Television: 29 percent
• Consumer review websites: 18 percent”
Labels: local medium, Local Search Marketing
posted by DotCentrex @ 10:08 AM
1 Comments:
Search engines are the dominant medium for not just online local, but any local products. Did you see what happened to DEX and Idearc? That is traffic shifting to Google and Yahoo. We're ready to accept these businesses with open arms, as they're moving towards advertising where the clients are.
Dennis
Analyst, BlitzLocal.com
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