Acquisitions And Partnerships Driving IYP Growth?
Partnerships are driving growth in local marketing of Internet Yellow Pages sales according to study reported in ComScore: Partnerships in local search spark growth by Ellen Keohane in DM News.
The article cites a handful of major deals made over the last year in the context of company results:
“Within the past year, the Yellowpages.com Network established partnerships with Areaguides.net and 411.com, and saw its IYP search market share grow from 14.7% to 20.2% from Q4 2006 to Q4 of 2007, according to comScore. As a result of this growth, Yellowpages.com is now the market leader — overtaking Superpages.com by a slim margin — in the IYP search space.
In 2007, Superpages.com established a new partnership with Local.com and acquired Infospace FindIt/Switchboard.com, but also discontinued its relationships with 411.com and MSN Yellowpages. According to ComScore, Superpages.com's market share dropped from 20.9% to 20.0% from Q4 2006 to Q4 2007.
Yellow Book and R.H. Donnelley also saw traffic more than double from December of 2006 to December of 2007, according to ComScore. Part of this growth may be attributed to Yellow Book's partnerships with Infospace and Addresses.com and R.H. Donnelly's acquisition of Business.com, ComScore said.”
Labels: internet yellow pages, IYP, partnerships, SuperPages.com, Yellow Book, YellowPages.com
posted by Mike Freedman @ 7:08 AM
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