Marchex Free Report: 2008 Perspectives on Local Online Advertising and Content
This week we saw another example of real scholarship and generosity from Marchex. The new report builds on earlier research and adds to the significant information offered through Marchex's blog LocalPoint.com
The report was authored by Marchex leaders Russell C. Horowitz, Matthew Berk, Chad Schott, Bill Day, Matt McGee and Ari Jacoby.
There's much that's intreresting in the 23-page report, including these conclusions:
- "The adoption rate of online advertising services by small- to medium- sized businesses (SMBs) will continue to rise, driven by local sales channels such as Yellow Pages providers.
- National advertisers will expand their focus on local online advertising campaigns and will increasingly utilize local geo- targeting and tactics that encourage and measure offline purchases.
- The demand for call-based advertising services, such as call tracking and pay-per-phone call, will grow.
- For consumers, the local search experience will improve, delivering more accurate and actionable results that more effectively connect consumers with local businesses.
- The local market will be less fragmented due to consolidation, innovation, and partnerships."
Labels: Local Search Marketing, Marchex
posted by Mike Freedman @ 3:54 PM
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